Bikeability

The Bikeability Trust, a charity set up specifically to educate the public on the subject of cycling, approached DVSA with a view to discussing how clips featuring cyclists could be included on their new learning platform. The learning platform would be used by Advanced Driving Instructors (ADI) to support a candidates’ learning and raise awareness of driving with cyclists on the road. We worked with the DVSA and the Trust and set about producing 7 CGI clips highlighting hazards that specifically involve cyclists and drivers on busy roads. This is due to go live later this year and below is an example of just one of the clips that will be available on the new platform.