TFL/CBT

In 2020 we were asked by Transport for London (TfL) if we could work with their marketing team on producing new content for the Compulsory Basic Training (CBT) for motor cyclists which would replace their current still photographs with animated CGI content. The focus would be on tackling the major issues that motorcyclists find every day when travelling on the roads in London. As the most vulnerable group of road users in the UK the objective is that people taking the training will have a better understanding of what constitutes a hazard so they can be better prepared when riding on the roads. Below is one of the clips that they use which has been overlayed and annotated to enhance the training and embed learning and understanding.